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More people are streaming audio than music videos for the first time, according to a new report from BuzzAngle Music.
The study examined streaming data from Amazon, Apple, Google, Spotify, Tidal, Vevo, YouTube, and more. It did not look at Netflix, Hulu, or Amazon Video.
Audio streaming climbed 107.8% in the last year, while music video streaming only rose 23%. There were 114.2 billion audio streams in the first half of 2016, compared to 95.1 billion music video streams. In the same period last year, there were 55 billion audio streams and 77.3 billion music video streams.
This rise in audio streaming demonstrates that audio streaming services and other brands have more opportunities than ever to cash in on streaming audio content by reaching engaged audiences.
Spotify and SoundCloud have already been forging ahead in this regard. Spotify has 100 million total users and 30 million paying subscribers and recently announced it would focus on its ad-supported service to extract more revenue from the non-paying section of its listener base. SoundCloud, meanwhile, launched a paid tier called SoundCloud Go in March for $9.99 a month.
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